Email marketing is the most widely used advertising medium, so it is good to receive some advice. Before we begin, we must remember that email is the most massive medium on the Internet and that more than half of the email we receive that is not spam appears to be spam.
The first obstacle we face is that the email we send arouses the interest of the user who receives it so that it is opened. For the user to read and end up clicking on the message’s call to Action, the ‘From’ and the ‘Subject’ must be precisely defined since it will depend on whether the email captures the recipient’s Attention.
The “Subject” is important because it will depend on whether the user continues reading. Therefore, we must:
Regarding the content of the email, you have to comply with the following:
Tips for writing good email content:
Follow an attractive order so that in the first part, we generate Attention to continue creating an Interest, which becomes a Desire and ends with the customer’s Action.
Also Read: Branding: How To Position Yourself In The Minds Of Consumers?
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