2021 was a year of changes and challenges in terms of marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The trends in B2B marketing for 2022 will define the panorama and it will be…
The competition between brands to achieve prominence in social networks is getting more challenging, trying to be noticed within the comprehensive and copious information menu of young and older users. Taking into account the use that society makes of networks, together with social listening work, is essential so that the Communication and Content departments, as…
