Do you know what Branding means? It is key to know and put into practice a strategy that enhances the brand and generates value for society so that consumers connect with it. When a consumer perceives the Apple brand, it can be related to aspects such as elegance, sophistication, quality, and innovation. When observing the…
Imagine walking down the street, spotting a beautiful woman, kneeling in front of her with a ring in your hand and asking her, “Will you marry me?” The answer would be clear, and she would send you straight (at best) to a psychiatric hospital. It is exactly the same with brands. Your brand is a…
Marketers are racking their brains over how to convince a customer to buy. There are many case studies on how to positively influence consumer behaviour. Can we ever see inside the customer’s head? Neuromarketing can already tell us a lot. What Is Neuromarketing? Neuromarketing is a science that deals with customer behaviour. It examines how…
Currently, companies strive to remain competitive in the market, and for this, one of the most used tools is the presence on the Internet, especially the presence in search engines, for which positioning is necessary. website using SEO techniques (Search Engine Optimization). Although there are several strategies to improve web positioning, two of the most…
Artificial intelligence is an emerging technology that is revolutionizing the way in which companies interact with their customers in different fields. This complex and novel science helps us by analyzing large amounts of data in real time to identify patterns and trends, automate tasks, personalize the consumer experience and optimize and improve marketing strategies. Social…
In the advertising sector we are “early adopters” by nature when it comes to embracing and adapting the latest technologies. The metaverse arrives, there we launch ourselves. Artificial intelligence arrives, here we go. Chat GPT arrives, here we are the first… and so I could make a long list of the new technologies that are…
In recent years, the world of education and training has undergone many changes. Does e-learning training ring a bell ? Technological development has allowed digitization that was accelerated due to the pandemic. This last year, many companies and schools have chosen to provide their training online, allowing students to continue with their studies despite the…
E-learning is becoming more and more relevant, but is it even interesting for your company? In this blog post, we will tell you why e-learning is a good fit for your company. Many topics can be conveyed to your employees in a simplified manner through courses on an e-learning portal. There are training courses where…
Known as Storytelling, this is one of the forms of content creation that is currently gaining the most relevance. That is why here we will talk about what digital storytelling is, a version focused 100% on the world of the Internet. Defining Is The Storytelling Storytelling means storytelling or can be interpreted as the art…
The domain of a web page is a fundamental part. This element acts as the address of your virtual portal, while acting in the same way as the illuminated sign of a physical store does – in part, this is the reason why it is recommended that the domain be related to the activity or…
