The digital marketing strategy is based on a “sales funnel. “The idea is to see the sales process as a giant funnel: a massive structure at the beginning that is gradually squeezed as you go down. The aim is to use various strategies to reach the people we care about and get them into the…
SEO is already a relevant channel for many companies. Companies in particular that are not yet using the track in a targeted manner often ask themselves where the advantages and disadvantages lie. Should you invest in SEO? Or are there also aspects that can make this channel unattractive? SEO vs. SEA: Buying vs. Renting Of…
A few Facebook posts, a few likes here and there – social media marketing can’t be that complicated, can it? Anyone who thinks this way will not be as successful as a social network company. Because when it comes to social media, you can do without a strategy, period. A social media strategy has numerous…
In particular, in the IT business, many promises are made about the scope and functionalities of software applications. However, it is often not always possible to comply with these things. Sometimes the respective modules are not easy to program and would need many times longer and would therefore cost much more. This is often seen…
Digital pens are increasingly being used on tablets smartphones and similar Gadgets or when working independently. The pen-based input increases productivity, especially with business applications. There are exciting areas of application for companies. There have been more smartphones and tablets with styluses on the market at the moment than there have been in years. Over…
Strong And Weak AI AI can be differentiated in two different ways: strong and weak artificial intelligence. A machine exhibits all the behavior one would expect from a person with strong AI. If you’re a Star Trek fan, that’s Lieutenant Commander Data. If you prefer Star Wars, this could be C3PO or R2-D2. These artificial…
Machine learning is becoming increasingly popular and is no longer only used by universities and research institutes. This topic now determines everyday life in many places, helps with complex problems, and provides solutions. Intelligent machines use programs to learn from existing data and easily generalize what they have learned. A practical example is the well-known…
Cybercriminals want to make money. And so, companies and their IT infrastructure are increasingly becoming the focus of attackers. Every IT security employee has to deal with phishing attacks, ransomware & Co. every day. Here we explain how to ward off annoying cyberattacks successfully. The biggest IT security threats at a glance: Phishing Social engineering…
Artificial intelligence has long since arrived in cybersecurity – but criminals are also increasingly using AI for their attacks. At the end, which side has the most leverage? From its humble beginnings to today, artificial intelligence has come a long way. Technology now surrounds us in many areas of our everyday lives. It decides what…
To remain competitive in the digital transformation course, companies face significant challenges: New technologies have to be implemented. Business models have to be reconsidered. Processes have to be optimized. At the same time, customer needs are changing, and new competitors are entering the market. Find out more about the seven most urgent challenges of digitization…
