Today, and thanks to new technologies, we have changed the way we work. We have gone from a way of working in which our body was the main tool to being immobilized in a chair. That is, work only with our mind. As a result of this change in the way of working, various problems…
In these hyper-connected times, in which the mobile phone has become almost an extension of our body -some people are already calling humans cyborgs for this reason- and in which we have access to the Internet 24 hours a day, it can be difficult to disconnect of work and draw a line between working hours…
The meaning of resilience is the ability of people to recover from difficult situations and continue moving forward into the future. These people take advantage of the difficult difficulties or traumas they experience to obtain a benefit that allows them to obtain useful resources for the future. Normally they are also people with great cognitive…
If you already know it, you will have seen that it is a very practical format, since we can consume a large amount of content without diverting attention from other tasks: while we are on the subway, doing sports or, if you are multitasking, during the day. labor. In addition, it is a type of…
When you start to organize an event , you have to take into account many factors. If we want it to be successful, we will not only focus on the space to celebrate it, the content or the call. There are other keys that we must not forget and that are essential for the execution…
The Big Ones Are Already Betting On AI We have been talking about the impact of Artificial Intelligence on society and the business world for a long time. According to the report « Reality and perspectives of AI in Spain, 2018 », prepared by PwC in collaboration with Microsoft, 80% of managers affirm that artificial…
There has been a lot of discussion recently scrutinizing CMOs who, in some cases, are beginning to be pushed off the board by the arrival of “the new kid in town”: the Chief Growth Officer . The CMO vs. CGO debate has been sparked by the growing belief that CMOs don’t know how to speak…
Machines automatically collect data, store it, process it, interpret it, learn from it and, after learning, are able to anticipate future actions or behavior and offer flexible solutions to solve increasingly complex problems. This is how artificial intelligence (AI) works in broad strokes , a concept that is increasingly established not only in the field…
The day to day in a company usually goes so fast that sometimes we do not stop to analyze the potential that is hidden within it. If we ask the question: how well do companies think they know their workers? it is likely that a high percentage of responses were little or very little. Knowing…
Can you guess what was the most successful gift this past Christmas? Yes, voice assistants : Alexa, Siri or Google Home among others. The arrival of these voice technologies has opened up a range of opportunities for many brands that have decided to create voice marketing strategies. Therefore, we are not talking about a future…
