Communication and marketing agencies are on the lookout for the latest marketing trends. In the context of a commercial activity between an individual and a company or between two companies, the use of the terms B2B, B2C and B2B2C is becoming more and more frequent. …
Getting started in entrepreneurship is both rewarding and demanding. To open a business, the entrepreneur is obliged to devote a lot of time and energy to the success of his creation project. Whatever the field chosen, the project must go through certain essential stages to have the best conditions for success. To open a business,…
Going through a period of crisis is part of the life of a company. It may be internal, in particular the subsequent collapse of production during a change of supplier or external, such as the shortage of raw materials following a natural disaster. The crisis certainly creates strong tensions for all the staff, but the…
The business of e-merchandising consists of applying all the techniques on a daily basis to increase the sales of an e-commerce site, both in volume and in value. These techniques consist of meeting customer expectations and improving their online shopping experience. E-merchandising aims to develop turnover, increase the conversion rate, improve the average basket, optimize…
Between traditional marketing and digital marketing, it all depends on the corporate marketing strategy to be adopted by each leader. If for some, traditional marketing still works to find potential customers and make them permanent customers, for others, digital marketing is inevitable. In any case, both techniques consist in transmitting messages concerning a product or…
The establishment of a business marketing strategy allows the latter to adapt to the implicit or explicit requirements of the market in which they operate. It consists above all in identifying the possible needs of consumers and thus preparing the products to be developed. In the eyes of the public, the marketing strategy is confused…
A manager must undergo training in communication because the functioning of a company depends in part on its communication strategy. The development of the company also depends on the way in which the manager and all the employees organize themselves to achieve the common objectives. For this to happen, communication plays a key role. Communication…
Speaking of international language, English ranks second among the most spoken languages in the world. The language of Shakespeare has even become a must when it comes to foreign language training. And its importance lies above all in the fact that it is an international language. The English language is, for this reason, one of…
Customer relationship management has become an essential business practice. Gone are the days when sensitive customer and business data was securely stored in a locked cabinet. Today, this information, including crucial financial information, such as banking data, invoices and payments, is stored on servers, possibly virtual devices called “cloud”, strongly connected to the web, therefore…
While some might think of the word “cloud” as a rain-bringing cloud, most people these days immediately believe in cloud computing. The cloud is ubiquitous, but not everyone who uses it knows what they are dealing with. We will get to the bottom of this question below. We will also detail the common types of…
