Viral marketing is a modern marketing tool that operates on the Internet, while using classic advertising formats. The basis of a good viral campaign is to get the attention of customers so that they start spreading the campaign and information about it among themselves. For the first time, Douglas Rushkoff wrote about Internet viral marketing…
Tip 1: Find The Right Place On the one hand, business is done between people. On the other hand, everything that can go digital will go digital. This raises the question: WHERE and HOW will we do digital business with each other in the future and where is it worth being active? Apparently, LinkedIn is…
One thing in advance: far more than 3 success factors are necessary for a digital event to be successful. As a small foretaste of my presentation, however, I would like to highlight three points that are particularly important to me, which in my experience are inextricably linked to the successful implementation of an online event:…
Why Our Previous Form Of Making Decisions No Longer Works The Consequences Of Complexity We have been hearing for many years that the complexity of the world is constantly increasing. But, are we even aware of what that means. Do you also experience that it is becoming increasingly difficult to make the right decisions? Do…
Simplicity And Populism Do Not Fit Into A Complex World If we look around the media, the simplifiers seem to be booming. They are valued by some because they create anti-establishment sentiment with simple slogans, reviled by others because they are exposed as populists and demagogues. Both bring them the attention they desire. Simple Explanations…
The Private Label As A Discounter Solution – How It All Began! Private labels are now an important retail tool for achieving several goals – including: More independence opportunity for differentiation Rapid response to customer needs Higher margins And much more Own brands have emerged from the interplay of various reasons: Traditionally, discounters have not…
There are different types of devices capable of turning your television into a Smart TV, connecting it to the internet and expanding its reproduction and entertainment possibilities. The Fire TV Stick is one of these devices, very useful for watching all kinds of streaming content, with some very interesting features and functions, some of them…
The Metaverse forms the next evolutionary stage of digitization and will probably generate billions in sales in the foreseeable future. The step into the persistent digital world initially seems anything but sustainable. Thanks to virtual reality (VR), augmented reality (AR) and artificial intelligence (AI), the digital world is merging with more and more elements of…
When the internet became a mass medium in the 1990s, the mantra was “information wants to be free”: everyone should have free access to all information. That was the driving force for the spread of the WWW and at the same time a mortgage. Since then nobody wants to pay money for anything on the…
Why do young people follow influencers? And what role do they play in the consumption of information and in the process of forming opinions? A study investigated these questions. Adolescents and young adults in particular use social networks to find out about socially and politically relevant topics. Content creators and influencers play a major role…
