Digital Signage: Why Your Business Shouldn’t Do Without It

Does your business welcome the public? If so, you probably know that waiting can sometimes be difficult. You may have already tried a few strategies to entertain your visitors. Unfortunately, making magazines available to them exposes you to the risk of theft. In addition, it is now prohibited (since the start of the pandemic). However, there is a motivating solution to entertain your audience: digital dynamic signage. If you have never considered this system, we have two unstoppable arguments to convince you of the need to equip yourself with it.

Great Ease Of Use For A Surprisingly Effective Result

The ease of use of digital signage makes it accessible to all types of businesses, including the smallest ones.

First of all, digital screens (especially LED) are durable. They do not require significant maintenance.

Traditional posters require graphic designers and/or art directors to be involved in their creation. On the contrary, presentations for dynamic displays are very easy to set up. You can prepare them on your computer, using many software programs designed for this purpose. Very often, these tools offer templates on which you can rely to create your own animations.

With an application, you can monitor and control your network of screens from your smartphone. And this, regardless of the time and location. You can decide to limit the display time to reduce your energy consumption and improve the lifespan of your screens.

You can also modify the messages broadcast yourself whenever you want. The simplicity of operation of dynamic display gives you total freedom. This flexibility gives it formidable efficiency since it adapts in real-time to your needs.

Your Customers/Patients No Longer Wait; They Find Out About Your Offer.

This is probably the biggest advantage of dynamic screens. Not only do they allow your patients or customers to wait in an entertaining way, but they also become one of the pillars of your communication.

The brightness, animation, and sometimes colors of digital signage are captivating. As a result, the presentations they display are particularly eye-catching. People are, therefore, more likely to read the messages you are displaying to them.

This is what emerged from a survey indicating that 91% of consumers perceive digital signage as a modern and innovative means of communication. Furthermore, screens are also considered more environmentally friendly (compared to other communication vectors on paper, for example).

Promotional offers, general information, usage tips, programs… You are completely free in terms of content. Digital signage allows you to better present your brand and your values.

Do you have stock to sell quickly? You can broadcast a flash sale ad to gather the interest of those present. Is your hostess in training? A screen placed at the entrance of your company can temporarily welcome your customers in their place and give them the necessary instructions to find their way around your company.

Better yet, you’re never stuck with a particular messaging style: you can perfectly vary your messages to suit different audiences or targeted needs throughout the day.

Digital signage works a bit like an offline website. Like a website, it is easy to set up, configure and control. Thanks to its flexibility, you can vary your messages to present your brand and its products in a targeted way, just like a web page would. This allows you to meet the information needs of the public at the right time and build the trust necessary to close sales.