The Big Ones Are Already Betting On AI We have been talking about the impact of Artificial Intelligence on society and the business world for a long time. According to the report « Reality and perspectives of AI in Spain, 2018 », prepared by PwC in collaboration with Microsoft, 80% of managers affirm that artificial…
There has been a lot of discussion recently scrutinizing CMOs who, in some cases, are beginning to be pushed off the board by the arrival of “the new kid in town”: the Chief Growth Officer . The CMO vs. CGO debate has been sparked by the growing belief that CMOs don’t know how to speak…
Can you guess what was the most successful gift this past Christmas? Yes, voice assistants : Alexa, Siri or Google Home among others. The arrival of these voice technologies has opened up a range of opportunities for many brands that have decided to create voice marketing strategies. Therefore, we are not talking about a future…
The primary purpose of Internet advertising is to attract additional visitors from search engines or other sites. Therefore, with proper use and advanced planning, Internet advertising can be a very effective tool for you to increase sales. Despite many advantages, the use of Internet advertising often entails unforeseen expenses that are not paid off in…
Today, many people have a good knowledge of marketing for their business therefore they choose to optimize their sites for the search engines available on the web. All this is because the business must be successful physically and online in increasing the pool of potential customers and retaining another slice of users. In an increasingly…
Are you interested in advertising an e-commerce site that does not sell? Opening an online store has become a real trend. But having a well-made website, a rich catalog of products, or logistics organized down to the smallest detail is not enough. To increase the number of your customers, it is necessary to promote the…
The digital marketing strategy is based on a “sales funnel. “The idea is to see the sales process as a giant funnel: a massive structure at the beginning that is gradually squeezed as you go down. The aim is to use various strategies to reach the people we care about and get them into the…
SEO is already a relevant channel for many companies. Companies in particular that are not yet using the track in a targeted manner often ask themselves where the advantages and disadvantages lie. Should you invest in SEO? Or are there also aspects that can make this channel unattractive? SEO vs. SEA: Buying vs. Renting Of…
A Small SEO Lexicon To get a lot of clicks, a website has to land as high as possible in the search engine results. And for that, you need search engine optimization or SEO (Search Engine Optimization) for short. The subject is complex, and there are correspondingly many technical terms. They are often not easy…
