Welcome to the exciting world of PrestaShop! If you own an online store, you know how essential it is to have an effective shipping and logistics setup. In this post, we will show you how to configure and manage shipping and logistics in your PrestaShop store efficiently. Setting up shipping and logistics correctly is essential…
Branding and content strategies are fundamental elements in strengthening a brand and establishing it as an authority in its industry. In an increasingly digital and competitive world, valuable content has become a powerful tool to capture consumers’ attention and build strong relationships with them. Branding refers to the management of a brand’s image and identity,…
Branding on social networks is essential to establish a solid and coherent presence in the digital world. You are taking advantage of the potential of these platforms to build and strengthen your brand. In an environment as saturated as social media, it is essential to stand out from the crowd and convey a clear and…
Social networks have existed for more than ten years; we are all familiar with them, and they are used daily by companies and users. Unsurprisingly, the community manager profession continues to be one of the most in demand. On the other hand, not everyone is clear about what being a Community Manager consists of and…
Admit it, going to the supermarket to buy is a hassle. Wandering through its halls, pushing the shopping cart, and trying not to bump into anyone is not fun if you are also forced to shop with small children who do not stop running and taking things from the shelves, much worse still. In short,…
The successive changes in the search engine and its search algorithm have been generating new competition scenarios for websites that fight for one of the few outstanding positions in the search engine results pages. Appearing in the top positions, increasing traffic, and increasing the number of visits is the primary objective of any website, but…
Email marketing is the most widely used advertising medium, so it is good to receive some advice. Before we begin, we must remember that email is the most massive medium on the Internet and that more than half of the email we receive that is not spam appears to be spam. The first obstacle we…
Do you know what Branding means? It is key to know and put into practice a strategy that enhances the brand and generates value for society so that consumers connect with it. When a consumer perceives the Apple brand, it can be related to aspects such as elegance, sophistication, quality, and innovation. When observing the…
Imagine walking down the street, spotting a beautiful woman, kneeling in front of her with a ring in your hand and asking her, “Will you marry me?” The answer would be clear, and she would send you straight (at best) to a psychiatric hospital. It is exactly the same with brands. Your brand is a…
Marketers are racking their brains over how to convince a customer to buy. There are many case studies on how to positively influence consumer behaviour. Can we ever see inside the customer’s head? Neuromarketing can already tell us a lot. What Is Neuromarketing? Neuromarketing is a science that deals with customer behaviour. It examines how…
