There has been a lot of discussion recently scrutinizing CMOs who, in some cases, are beginning to be pushed off the board by the arrival of “the new kid in town”: the Chief Growth Officer . The CMO vs. CGO debate has been sparked by the growing belief that CMOs don’t know how to speak…
Machines automatically collect data, store it, process it, interpret it, learn from it and, after learning, are able to anticipate future actions or behavior and offer flexible solutions to solve increasingly complex problems. This is how artificial intelligence (AI) works in broad strokes , a concept that is increasingly established not only in the field…
The day to day in a company usually goes so fast that sometimes we do not stop to analyze the potential that is hidden within it. If we ask the question: how well do companies think they know their workers? it is likely that a high percentage of responses were little or very little. Knowing…
Can you guess what was the most successful gift this past Christmas? Yes, voice assistants : Alexa, Siri or Google Home among others. The arrival of these voice technologies has opened up a range of opportunities for many brands that have decided to create voice marketing strategies. Therefore, we are not talking about a future…
Friendship is good but is it worth it to build a business with a friend? The question is relevant. After all, to run a business, you need to have a shark’s grip so as not to miss the profit, you need to be a strategist so as not to “burn out,” and you need to…
Should you focus your business on your customers? Like, it’s necessary, and that’s how they teach. But what if we do without such an orientation? How can this be seen from the perspective of customers and an organization providing goods and services to its customers? Let’s try to look from two sides at a rather…
Interaction between departments and officials in many companies or enterprises takes place using email.Email is often the standard for internal business communication among company employees. This standard is sometimes even prescribed in internal corporate documents that regulate the rules of work in the company. As a result, you need to be a competent specialist and…
Almost every company values its image. After all, the attitude of potential customers and their loyalty depends very much on it. Most clients can approach a firm with a good image based on other people’s recommendations based on their positive feedback. As you know, people trust real experience and honest reviews much more than ordinary…
The Internet business is developing by leaps and bounds. This is because it does not need to rent premises for shops – a small warehouse is enough, it does not require a lot of staff – sellers. And in general, the Internet business is built differently, cheaper in terms of its costs. This business has…
The primary purpose of Internet advertising is to attract additional visitors from search engines or other sites. Therefore, with proper use and advanced planning, Internet advertising can be a very effective tool for you to increase sales. Despite many advantages, the use of Internet advertising often entails unforeseen expenses that are not paid off in…
