With the advent of all-digital technology and changes in consumer habits, the digital transformation of companies is simply unavoidable. Moreover,…
It starts with setting up a private Facebook or Twitter account: information about the favorite book, the best band or…
Cyber criminals use Distributed Denial of Service (DDoS) attacks to target companies and institutions by bringing down servers or web…
Communication and marketing agencies are on the lookout for the latest marketing trends. In the context of a commercial activity…
Getting started in entrepreneurship is both rewarding and demanding. To open a business, the entrepreneur is obliged to devote a…
Going through a period of crisis is part of the life of a company. It may be internal, in particular…
The business of e-merchandising consists of applying all the techniques on a daily basis to increase the sales of an…
Between traditional marketing and digital marketing, it all depends on the corporate marketing strategy to be adopted by each leader.…
The establishment of a business marketing strategy allows the latter to adapt to the implicit or explicit requirements of the…
A manager must undergo training in communication because the functioning of a company depends in part on its communication strategy.…